SitRight Pitch Deck

A mobile application that helps users form and maintain better posture habits. This app reminds users to correct their posture at regular intervals.

Customer Segment

Poor posture is extremely common and is mainly the result of lifestyle. Most people spend the majority of their day seated at a desk, looking down at their smartphones or computers. WFH employees, office workers, and students are the people who are most affected by incorrect sitting posture. These will be the primary customers of the product.

Value Proposition

Do you sit at a desk all day? Are you leaning in close to the computer, staring down at your keyboard, or slumped in your chair? These are all examples of poor posture. We're in a digital age, and almost anything can be accessed instantly at your fingertips, including an application to help fix your posture. This application can be particularly beneficial for individuals looking to improve posture and relieve back, neck, and shoulder pain. It provides real-time reminders and recommends exercises to improve your posture and relieve you from pain.

Presentation Deck

Download PDF

Business Model Canvas

Most of us, today, have a job where we sit at a desk leaning into our laptops all day. Our poor posture can cause severe damage to the back and neck. SitRight can be particularly be beneficial for people with a desk job looking to improve their posture and relieve pain. This app provides reminders and recommends exercises to improve posture.

So let’s try understanding the problem here. People with sedentary jobs spend 80% of their time sitting at a desk. Working for hours with a bad posture can cause physical stress, a stiff neck, sore back, and permanently damaged posture. Maintaining a good posture while sitting has become very essential as the number of people reporting backache and soreness has gone up by 65% since 2020.

To solve this problem, we have an app for you! A habit-forming product that encourages and reminds desk workers to maintain a good posture.
- It provides reminders that can be customised by the user as per their need.
- It has a reward structure that keeps the users hooked to the app enabling them to form a good habit
- Users can also chat with with a doctor, get exercise suggestions and shop for ergonomic products over the app.

So here, Users can check their performance and add/customize an alert here. The progress bar displays the amount of time an alert has been active as well as the amount of time it has elapsed since it was activated.

This is the alert that will appear on the screen, and users will receive points if they respond.

These accumulated points will earn the users some rewards, which they will be able to redeem in the app shop.

The posture stats assist users to keep track of their progress over time, and the personalized goals help them to improve their performance.

The market we are targeting here are the desk workers with sedentary jobs.
The modern-day business environment, forces workers to sit at desks all day, often slouching for hours. This is not ideal for the spinal health.
There are around 2.5 billion people with sedentary work jobs around 650 million workers report to have back pain issues each year.

The market for this product is hugee! There are around 520 million people who are already investing in back pain products, who we will be targeting.

The global market for Chronic Lower Back Pain (CLBP) was valued at 6.29 Billion dollars in 2018 and is projected to reach 9.27 Billion dollars by 2026, growing at a CAGR of 4.97% from 2018 to 2026.

For revenue streams we’ll be following a freemium model. The users will have access to the necessary features but the premium features will come at a price of $30 per year. Also, once the app is well established, we’ll branch out to sell ergonomic products and host specialist consultations over the app.

We see 60% of the revenue coming from the premium subscriptions, 25% from the e-commerce shop and 15% from the appointments and consultations.

We have planned to market the product through different channels, primarily through social media platforms, content marketing, referrals, advertising, influencer marketing, partnerships and email marketing. We also plan to improve the app’s visibility in the App Store and Google Play Store by app store optimization.

For the products who are already in that space we considered the Fix Me app (that not only focuses on posture but also taking medicine and drinking water), second, the PTX therapy app that provides video assessment of the back and recommends exercises. And third the Posture Reminder app that just provides reminders to sit up straight.

These apps provide reminders, scan the posture, or recommend exercises, but none of the features specifically focus on developing a good posture and making it a habit. And this is where the SitRight app outperforms all of its competitors.

I used the top-down approach to calculate the estimated revenue over the 5 years.

For the first year, the strategy is to concentrate on product development and downloads. Once that is established and the company is making a decent profit, move on to target user subscriptions in order to generate more revenue. By the end of the fifth year, we believe to have established strong downloads, subscriptions, and revenue from other sources as well.

Currently, the management team consists of a CEO (who deals with investors and develops strategy), a CFO (who looks into the finances), a CTO (who leads the product development), and a CDO (who builds a brand and looks into the marketing).

Getting a product to market can be difficult. One of the reasons so many products fail is that the entrepreneurs fail to plan and prepare.
Our plan is to primarily focus on Research, Product Development, Branding, Marketing and Partnerships.

We are looking for a funding for 2 million dollars to help us effectively establish the company, brand and the product.